CHI
AI Visibility Audit
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Prepared by saigon.digital · May 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your wholesale buyers are no longer just browsing trade shows — they're asking AI which Vietnamese handicraft suppliers to work with. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where CHI Collection stands in the AI search era — and the opportunity cost of the current gap.
CHI Collection produces beautiful handcrafted seagrass and water hyacinth products with a real factory in Dong Nai Province — but when international buyers ask AI which Vietnamese handicraft supplier to work with, Viettimecraft, Artex Nam An, and Thanh Cong Craft appear instead. Your craftsmanship is real; your online authority doesn't reflect it. With a Domain Rating of 0 and only 2 organic keywords, you're virtually invisible to the AI tools your buyers are now using to shortlist suppliers.
We tested how CHI Collection appears when potential wholesale buyers ask AI tools to recommend Vietnamese handicraft suppliers. Here's what we found.
ChatGPT recommends Viettimecraft, Thanh Cong Craft, and Artex Nam An for Vietnam handicraft OEM queries. CHI Collection is not mentioned in any tested category.
CHI Collection appears in 2 of 4 Google search results for relevant queries, but only when the query closely matches their exact product description. Generic buyer queries surface competitors first.
Perplexity surfaces suppliers with deep English-language content libraries, third-party trade platform presence, and strong backlink profiles. CHI Collection lacks these signals.
Gemini draws on Alibaba listings, trade directories, and authority content from established exporters. CHI Collection has minimal presence on these platforms.
1 / 4 platforms currently surface CHI Collection in relevant AI-generated recommendations (partial on Google only).
English-language authority content, inclusion in B2B trade directories, educational blog content about materials and production, third-party reviews, and consistent brand presence across wholesale platforms — all of which competitors currently dominate.
We ran the exact searches your wholesale buyers use when asking AI tools to recommend Vietnamese handicraft suppliers. Here's who appeared — and whether CHI Collection was in the answer.
CHI Collection appears in 2 of 4 high-intent buyer queries on Google — but only when queries exactly match their positioning. For generic "best seagrass" or "pet bed" category searches, competitors with stronger content and backlinks dominate. On ChatGPT, Perplexity, and Gemini, CHI Collection is completely absent.
CHI Collection's real factory, genuine OEM capabilities, and eco-friendly positioning are exactly what international buyers search for. Building targeted content pages for each product category, securing trade directory listings, and earning backlinks from industry publications could unlock AI visibility across all platforms within 60–90 days.
These are the suppliers currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| CHI Collection You | 0 | Not Cited | Partial | Not Cited | Audit target |
| Viettimecraft | 13 | Cited | Appearing | Cited | 15-year track record, deep blog content (weaving guides, material comparisons), Alibaba Gold member, strong category pages |
| Thanh Cong Craft | 22 | Cited | Appearing | Cited | 30+ years export experience, supplies HomeGoods & Ross (US), highest DR in category, strong trade platform presence |
| Artex Nam An | 17 | Cited | Appearing | Partial | Extensive buyer education content, wholesale guides, comparison articles that AI cites directly |
| Vietcraft | 2 | Partial | Appearing | Partial | 18 years experience, well-structured product pages, industry blog content about seagrass trends |
| GreenWeaver | 1 | Partial | Appearing | Not Cited | Clean product categorisation, OEM custom services page, appears in multiple "Vietnam handicraft" searches |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes CHI Collection can make right now to start appearing in AI-generated recommendations within 30–90 days.
Create 6–8 English-language authority pages targeting buyer queries: "seagrass vs water hyacinth baskets", "how to choose a Vietnam handicraft OEM supplier", "natural pet bed materials guide". Include FAQ schema, production process photos, and certification details. This is exactly how Viettimecraft and Artex Nam An earned their AI citations.
Register on Alibaba, Faire, TradeKorea, and Vietnam Yellow Pages with complete company profiles, product galleries, and verified supplier badges. These platforms provide the third-party trust signals AI models weight heavily. Thanh Cong Craft's presence across multiple trade platforms is a key reason they dominate AI recommendations.
Pitch CHI Collection's eco-friendly story to sustainability publications, home decor industry magazines, and Vietnam export promotion channels. Target 15–20 referring domains in 90 days to build DR from 0 to 10+. Focus on unique angles: factory direct, renewable materials, social impact in Dong Nai Province.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
CHI Collection has a clear path to AI search visibility. Your real factory, genuine OEM capabilities, and eco-friendly materials give you a story international buyers want to hear — but without the right content and authority strategy, AI will keep recommending your competitors instead. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for the Vietnam handicraft export market.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now — delay compounds the problem.